Words of Wisdom Interview: Deb Brown, Touch Your Client’s Heart

Hi, lovely! If you want some fun freebies, please sign up for my email updates. Thanks for visiting! Did you know that bringing in a new customer is anywhere from five to 25 times more expensive than retaining an existing one? Yikes. It makes sense, though. You end up spending tons of time, energy, and money […] Read more…

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5 Sneaky Excuses That Keep Us From Blogging

Do you find writing blog posts intimidating and overwhelming? Are you avoiding blogging, even though you know it can be an effective marketing strategy for your business? If you’d like to be blogging but are finding every excuse not to, my guess is it’s because of fear. I’m a writer, and for several years I […] Read more…

What’s A 404 Page And Why Should You Customize Yours?

You’ve worked hard on creating a beautiful website that functions well, shows off your personality, and gets visitors interested in your offerings. Your home page is designed with strategy in mind. Your about page speaks to your prospect’s problems. You’ve worked diligently to find and write in your authentic copywriting voice. From your perspective, your […] Read more…

3 Ways To Find Your Authentic Copywriting Voice

People get to know you and your business by way of your words. Your website, emails, newsletters, blog posts, etc. all give your readers a taste of who you are. What do your current words say about you? Are you formal? Humorous? Witty? Sarcastic? Emotional? No-nonsense? More importantly, are you trying to sound like someone […] Read more…

Words of Wisdom Interview: Sara Pedersen, Time To Organize

When I was considering leaving my corporate job back in 2012, I was terrified. My ego was going non-stop with all the reasons I should stay in my role as employee. Think of the safety! The steady paycheck! The benefits! You’re crazy to give all that up, it screamed at me every time my mind wandered to entrepreneurship. […] Read more…

3 Simple Ways To Get To Know Your Ideal Customer

Before you write a single line of copy, you need to know who your reader is. My guess is you’re already familiar with the concept of an Ideal Customer Profile, a customer avatar, or something similar. This basic marketing exercise helps you to create a profile of your imagined (or real, if you’ve already worked […] Read more…

Words of Wisdom Interview: Elda Dorothy, Compassionate Truth

Have you ever met someone who seems to embody compassion and exude a warmth and caring energy that fills the room? I had the pleasure of meeting such a person, and her name is Elda Dorothy. I met Elda when I signed up to take my Reiki Level 1 Certification in 2014. I remember sitting […] Read more…

Words of Wisdom Interview: Amanda Sowadski

Ask and you shall receive…at least that’s what I experienced when I met our next Words of Wisdom interviewee, Amanda Sowadski. For months I’d been feeling stuck in a solopreneur rut, wanting to connect with women my age who shared my same interests. I wanted to find my soul sisters, the ones who were on a similar […] Read more…

Words of Wisdom Interview: Dawn Vogel, Luminous Concepts Productions

        I believe that no matter where we are on our entrepreneurial journey, we all have wisdom to share. That’s why I created this Words of Wisdom interview series. We are all students, and we can all learn something from fellow heart-centered women who share our entrepreneurial spirit. Today, welcome our first ever interviewee! […] Read more…

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