Do you find writing blog posts intimidating and overwhelming? Are you avoiding blogging, even though you know it can be an effective marketing strategy for your business?
If you’d like to be blogging but are finding every excuse not to, my guess is it’s because of fear. I’m a writer, and for several years I found myself constantly dragging my feet to start my blog. My level of resistance was a 15 out of 10.
The perfectionist in me worried that I wasn’t going to do it “right.” I worried that I’d be judged, ridiculed, or worse. On some level I feared both failing and succeeding, and those fears kept me from putting myself out there to be seen as an expert.
Perhaps you can relate.
We drum up all sorts of excuses for why we shouldn’t blog:
- Nobody is interested in what I have to say.
- Everything has already been said.
- Somebody else has probably already written this better than I ever could.
- Didn’t I just read something similar a week ago?
- This is common sense stuff. Why bother writing what people already know?
All of these reasons appear to be legitimate, but they aren’t.
They are fear-based beliefs that will keep you stuck in procrastination mode unless you see them for what they are and address them. If you want to create content consistently, you need to shift your mindset about blogging.
To do this, you’ll need to dismantle each excuse you encounter. Instead of accepting it as truth, question it. Let’s break down the following five excuses I’ve heard from clients, other entrepreneurs, and myself.
The truth behind 5 common excuses
1. “Nobody is interested in what I have to say.”
This is a fear-based assumption. In reality, not everyone will be interested in what you have to say. But that’s good! You’re not here to help everyone. You’re here to help your ideal clients. They want what you offer. They seek your advice. They need your expertise. Speak to those people in your writing.
When you sit down to write, politely tell those critical naysayers in your mind to bugger off. Then, center yourself in your heart (not your mind). Imagine a single ideal client reading your post. Feel how thankful she is for the message you shared with her. She is the reason you’re writing, and she wants to hear what you have to say.
2. “Everything has already been said.”
Yeah, probably, but it’s never been said through you. Each of us has a unique perspective, a lens through which we view the world. We also come with our own life experiences which shape our beliefs, influence our character, and impact the way we communicate.
When you write, your message reflects everything that is unique about you. Everything you’ve learned. Everything you’ve experienced. All of it is part of you, and the words that you write carry your unique energy.
Whenever this excuse comes up, I want you to think of Christmas carols. There are hundreds of Christmas albums to choose from. And guess what? They all have the same classic songs. Silent Night. Away in a Manger. Joy to the World… But each artist puts their own spin on the song, making it a unique version. You do the exact same thing when you write a blog post on a topic that’s been covered before by countless others. Share your unique version.
3. “Somebody else has probably already written this better than I ever could.”
One of my favorite sayings is “Comparison is the thief of joy.” And it’s true. When you compare your work to others’ before you’ve even written a single word, you set yourself up for a terrible writing experience. It’s no wonder you get stuck!
Don’t waste your energy on counterproductive comparison-making. Instead, focus on doing your best at communicating your message. Know that you don’t have to be the best writer to share something that improves people’s lives. Your post doesn’t have to be perfect to be of value to someone else.
4. “Didn’t I just read something similar a week ago?”
Maybe, but who cares? There’s room enough for everyone to write about similar topics. Let go of this scarcity-based belief. If someone recently covered the topic you’d like to cover, it means there’s a need for it. Some group of readers out there finds the information valuable. If you write authentically and provide value, the right people will be attracted to your content, even if there are other similar articles to choose from.
5. “This is common sense stuff. Why bother writing what people already know?”
If you think this, you’re too familiar with your expertise to see how much value you offer. What seems like common sense to you is not immediately obvious to your ideal clients. They don’t think like you or have your knowledge or insights. They don’t have the same innate gifts. Thus, they need you to share your expertise and guide them to a solution to their problem.
If you want to finally start blogging, it’s time to banish these sneaky excuses.
When your mind is doing all it can to stop you from blogging, remember this: Writing is an act of courage. It requires you to be vulnerable. Put yourself out there. KNOW that there is plenty of room for you to join the conversation and there are people here who need you to share your one-of-a-kind wisdom.
If you get stuck along the way, let me know. It would be an absolute joy to help you polish your posts so that you can feel confident when you hit publish.